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The use of good social media content plays a vital role in the overall brand development process.


Your brand’s social media content should reflect equal parts promotion and interaction. 

The goal of brand-building through social media is generating connectivity, credibility and trust. Promoting customers, staff members, local events and industry trends, with eye-catching content allows your brand to grow within its industry and community. Great content on social platforms create a window into the culture and personality of your brand. The time is now to share the story of your brand with the world.


Here are a few things to consider:

  • Statistics show that there are over 3.8 billion social media users worldwide. That equates to about 45% of the current population.

  • 68% of U.S. citizens (2.32 billion) are active Facebook users.

  • 90.4% of Millennials, 77.5% of Generation Xers, and 48.2% of Baby Boomers are active social media users.

  • 54% of social media browsers use it as a tool to research products. More buyers are joining social media networks and looking for reviews and recommendations.

  • Users spend an average of 3 hours per day on social networks and messaging.

Sources: GlobalWebIndex, Emarketer, Pewinternet

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