October 4, 2024
During the fall of 2023, LHJ Brand Strategies was hired to develop the brand and marketing elements of a unique organization and it's initiatives. We were tasked with introducing to the world The Mary McLeod Bethune Institute for the Study of Women and Girls. We absolutely love this kind of work... "Yes please!"

The Mary McLeod Bethune Institute for the Study of Women and Girls at Bethune-Cookman University is a specialized campus unit committed to addressing the unique needs of women and girls in the American experience and beyond. Its primary goals include recognizing challenges to gender equity and developing research and programmatic initiatives that redress the pervasive hurdles women and girls commonly encounter on their paths to success.ย
Brand Identity Development
First of all, the business name "The Mary McLeod Bethune Institute for the Study of Women and Girls" is mighty long. However it's importance is every bit as great as it's namesake, Dr. Mary McLeod Bethune the founder of Bethune-Cookman University. It is with this understanding that we chose to depict an image of her younger self along with her recognizable signature. The hope is that this logo along with subsequent identity assets would prove valuable in establishing and moving the brand forward.


A Web Presence Befitting Dr. Bethune's Legacy
With innovative storytelling abilities, we brought the vision of the Institute to life in a way that is both engaging and informative. The website showcases a seamless blend of stunning visuals and compelling narratives that highlight the importance of the Institute's mission.

We incorporated rich imagery and impactful text to captivate visitors and draw them into the story of Mary McLeod Bethune's legacy. The website not only serves as a resource but also as a source of inspiration, reflecting the strength and resilience of women and girls.ย Beauty and functionality drove our attention toward practical featuresโsuch as responsive design, accessibility, and social media integrationโensuring that the website stands as a beacon for years to come.
"The commitment to excellence and understanding of the target audience shines through in every aspect of these projects.ย It is my pleasure to recommend LHJ Brand Strategies for efforts that continue to exceed my expectations. I wholeheartedly recommend them to anyone seeking to elevate their brand or project!"
Crystal A. deGregory, Ph.D., Founding Director
The Mary McLeod Bethune Institute for the Study of Women and Girls
A Key Take-Away
From the outset, our goal wasn't to compete with all the well-known and worthwhile institutes that have been established to serve, protect, and edify the greater-good. Our mission through this appointed task was to create a seat at this well-documented table of profound "do-gooders", and reintroduce Dr. Mary McLeod Bethune's legacy to the present and future world.
As always, LHJ Brand Strategies invites you to reach out with your brand challenges that are in need of unique solutions.
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